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The Best Show in Snow

The must-attend event of the year is the perfect opportunity to showcase your brand in front of highly engaged snow pros. The 25th Annual Snow & Ice Symposium is coming this June!

What makes our show special?

Attendees are owners, operators and managers of snow & ice management companies from across North America representing key decision-makers and influencers. On average, 35% of floor traffic at the Best Show in Snow is local.

Upcoming Symposium

25th Annual Snow & Ice Symposium
June 21-24, 2022
Wisconsin Center
Milwaukee, WI

See show edu & info


Exhibitors who indicated interest in exhibiting at the Symposium the following year.


Attendees from past shows who found products and services they would be interested in purchasing from an exhibitor

More than a booth...

We work hard to provide more than just a taped-off piece of concrete.
Exhibiting at SIMA is designed to make your life easy, so you can focus on what matters most - relationships.

Investing as an exhibitor provides the following benefits:
  • Complimentary furnishings* include 1 6-ft table, 2 side chairs, wastebasket
  • Draped 8’ back and 3’ side walls and 7” X 44” sign with your company name and booth number (in-line booths only)
  • Onsite material handling INCLUDED! 
  • Lead retrieval app license for use on a personal device
  • 10 complimentary trade-show only registrations for booth staff + discounted full registration fees 
  • Free VIP trade show passes to share with key customers
  • Enhanced Exhibitor Profile on sima.org/tradeshow + the event app
  • Access to food and networking events in the exhibit hall
  • Exhibitor Marketing Toolkit to promote your attendance
  • Post-show attendee list


Sponsorships create traction

Broaden your show presence beyond your booth with customized sponsorship options to elevate your brand and drive people to your booth.


Swag/Physical Sponsorships

Connect in-person and make a lasting impact with swag like tees, hotel keycards, pint glasses, lanyards and more. Customize with your brand!


Networking Sponsorships

Meet snow pros where they are at, literally! Demonstrate the support your brand provides to the engagement of the industry via one of our many receptions and special events.


Education Sponsorships

Sponsor our keynotes, educational tracks, and custom educational events at the show, and generate goodwill with your prospective market.


Trade Show/Entrance Sponsorships

The trade show is THE place to spread the word and stand out in the crowd with options like escalator stickies, live displays, charging stations, and more.


Digital Sponsorships

Interested in the web stuff instead? Sponsor our show app, internet access, and even pre-show symposium-specific emails.

Interested in 2022  symposium sponsorship info?